Sherouk Badr | Lighting Design
Sherouk Badr | Lighting Design
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Gardens New Giza | Landscape Lighting

“A gravitational experience detaching guests from the club experience by creating different pockets of individuality”

The lighting scheme aims to detach itself from the club

experience and create a more elevated environment

for all New Giza residents. The main path leading to the club facade is the main element that tries to link to the club where the flooring and the façade are all blended with high illuminance diffused lighting.

Casaletti | Furniture Showroom

“An organic flow that travels through a manifestation of seasons”

Inspired from the organic and natural concept of the brand. Pictures of the nature were analyzed to get a deeper understanding of the nature’s essences, having different colors and forms that guide us through a joyful wholesome experience, yet keep its uniqueness and identity of each of its elements. It these picture you can differentiate different spots from far away yet you are triggered to know more about each tree and its identity.


Based on the initial interior design by Novelty Design Studio to create a feeling of the seasons, the idea is to allow clients to have a glimpse of their journey of seasons along their route, when they arrive to their destined zone they find out a greater impact and a manifestation of the season they are in.


The idea relies on the awe of the users while approaching each space and the contrast between all zones that allows the experience to be dynamic and changing. The client is the only constant element of the journey namely, his circulation path. All other zones around give different feelings and impressions that keeps him interested to explore more chambers in the showroom. 


Each zone brings the true essence of its mood making it a unique space that stands out from the zone before it. The aim of the design is to create a lively and varying experience through manifesting the color of each zone on its own, and keeping users interested by giving them a glimpse of this manifestation.


Interior Design | Novelty Design Studio


Photography by Nour El Refai

Bakier Stationary | Commercial

“An interactive spine that branches into determined and flexible clusters to cater for different customers”

Three types of zones are created to cater for different users. The determined zones, each has its own lighting and appeal. The flexible zones are considered more general, they are subject to change based on the products. Both zones situated along an experiential spine that is ever changing through the special display units.

1. Experiential Spine | where lighting is ambient and welcoming. Along the way, high contrast display elements

2. Flexible display | Gondolas and slat walls with flexible lighting.

3. Determined display | Each zone has a different lighting that reflects its own mood, like the executive, the electronics and the gift areas.


Interior Design | Grids 13 Architects

Lighting Supply | Delta Lighting


Photography by Delta Lighting & Grids 13 Architects

Wekalet El Gedawy, Esna | Heritage

“From a grand structural awe to an exhibit of intricate details”

The lighting aims to reveal the uniqueness and simplicity of the structure while showing new architectural aspects at every step throughout the user journey. The scale of the experience varies along the experience. Once the

visitor enters the building, there is a holistic grand feeling that fills the vertical court. On the upper floor the visitor could have a closer look to the structural detail and the focus becomes concentrated on the exhibited items

and inner columns and corridor. A more intimate relation with the building can occur on the first level. Each structural and decorative element is considered an attraction to guide users through the journey and direct them to a new experience. The circulation path is directed by the architectural features.


Renovation & Photography by | Takween Integrated Community Developement

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Buoy Speakeasy | Garden 8

“A cave-like experience created from memory snippets of what was the Buoy”

Everyone in the restaurant are already anchored to their space, experiencing a sunset moment at the deck. Only few guests are welcome to experience what is beyond “The Buoy”. 


The experience starts with a moment of impact by creating an abrupt atmosphere that shows a change in temperature and architectural language leads into a sudden appearance into a Greek like cave. The dynamic lighting in the space resembles a tide that creates endless lighting possibilities to the space allowing it to vary in mood based on the occurring event.

Somabay Platform | Beach Bar

An organic flow directed by transitional blossoms towards different elements of nature

The idea is to create a space that manifest different elements of nature creating different spaces for various activities such as lounging, bar seating, dining and dancing. The users enter from the water pathway that is a balanced space and are directed through the cores of softscape to the different seating areas: fire, air and earth.


Interior Design by |  Segments Architects

Technoscan | Healthcare

“Extending the warm environment to different pockets of functionality”

The idea of the lighting is always imply a sense of warmth for the visitors and try to extend the relaxing lighting into the functional spaces with various lighting

scenes and controls without compromising the functionality of the core spaces.


Staff can alternate from a lighting scene to the other to accommodate to different activities during their performance while ensuring a relaxing mood for the patients.

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Sheraton Somabay Hotel Room | Interior Lighting Design

"An introverted sanctuary that triggers an extroverted recreation”

The idea is to create a gradient from functional enclosure to relaxed openness. The space is designed to transition the user to three stages of enclosure to encourage activity and recreation. First, the user is set into an introverted  sanctuary and gets triggered by different pockets of introverted recreation until they reach a level of extroversion promoting activity and gathering with others.

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Katameya Dunes Residence | Interior & Exterior Lighting

“From a directional lively flow to a moment of awe of contrasting stillness surrounded by connected streams of light”

The idea is to transition users from a bright and directional flow to a scene with a strong impact of light and dramatic still setting. This moment is complemented by smoother and brighter streams of light that provide different enclosures of comfortable lighting for various activities creating a feeling of coziness and openness.

The same concept is implied in the facade lighting where users have to choose a direction to either the apartment or the villa yet it presents a playful and lively facade that welcomes users. On the other side the shape and composition present a contrasting main element that is the main wrapping layer inverted U shape surrounded by smaller streams of light.

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