Professional lighting designer, who received her Masters degree in Architectural Lighting Design from the Royal Institute of Technology, KTH Stockholm, Sweden.
Her interest in lighting started during her bachelor studies of Architecture at the American University in Cairo, while preparing her thesis project that explored the possibilities of upgrading the urban setting through the experimentation of light. The project was nominated for the UIA MIDO award for responsible architecture and allowed her to obtain a scholarship from Sweden to pursue her graduate studies.
We explore how architecture influences memory and experience. Our work emphasizes the interplay between human instincts and physical environments, shaping how we perceive spaces. We believe that a hierarchy of visual references can transform our interactions with these spaces. Specializing in Lighting Design, we aim to create inclusive environments that celebrate and commemorate our shared memories, fostering deeper connections and experiences for all.
Elevating the users’ awe through designing a spatial lighting ensemble promoting comfort and functionality throughout the experience.
Merging between daylight and artificial light with an exquisite material selection to create a unique lighting experience.
Using lighting as a design generator for spaces, considering daylight, artificial light and materials composition in the spatial narrative.
Experiential | focused on users.
Collaborative | with designers.
Experimental | with materials and spaces.
Creative | beyond conventional.
We create spaces from narratives of Light.
We fill spaces with Day & Light.
Our designs focus on balancing three key elements: daylight, artificial lighting, and their interaction with spatial materials. By integrating these elements, we create functional and comfortable spaces that offer engaging experiences for users. Our approach starts with understanding user needs, aiming to enhance functionality and efficiency while crafting memorable environments. The choice of finishes and surfaces is crucial, as it influences how these elements harmonize to fulfill the overall design concept.
After the site and user analysis, a design concept is created as a guideline for the project.
With a design concept, an experience is created with an exploration of various design tools.
For implementation, materials and supplies are selected and validated through technical simulations to ensure design functionality.
It all started with the graduation project that aimed to transform an irban area through a lighting concept. The project was nominated for the UIA MIDO award for responsible architecture as it tackles the urban upgrade of an undeveloped area in Cairo. The lighting explorations enables the project to experiment with lighting possibilities and how it could influence the behavior of users on site.
The purpose of the project is to create transformative architecture that initiates a change and is capable of adapting to a certain situation. Looking at transformation, my approach relies on the human’s innate desire to create a positive transformation in the slum area of Ramlet Boulaq. In this project the main element that pushes this innate desire is light. The concept is using “Light as a trigger for the innate desire” to develop and upgrade a slum area in Cairo.
Ramlet Boulaq being at the edge of a poor undeveloped area and a luxurious tower overlooking the Nile enables the site to let both users rehabilitate together through art exhibitions and workshops, transforming this area into an urban spine that could then sprawl to develop the whole area.
With this project, the relationship of lighting with architecture opened doors for further explorations with light. Sherouk was then encouraged to pursue her graduate studies in Architectural Lighting to enable this interdisciplinary study to go further in depth and have a step closer for its real life applications.
As a continuation of her interest in architecture, Sherouk dedicated her masters study in the exploration of daylight as an asset to generate architectural design in Egypt. Her studies evaluated the lighting distribution and contrast ratios as design tools for architecture.
“Light memories” are visual episodic memories of a lighting composition that transcended an emotional response. The study considers the memories and how they could be a way to integrate users in the design process. Both designs and memories are considered two subjective elements, for both designers and users. The purpose of the thesis is to firstly test if there are common light memories for users that share the same specifics of the culture associated to the availability of daylight and secondly to explore the possibility of creating a design method to incorporate this light memory as a design tool, to recreate the similar
emotional response of the memory in a newly designed setting.
Two street typologies in Egypt were chosen to be the visual memories to be assessed. A personal daylight analysis was conducted to understand the designer’s perspective. And a virtual reality experiment was conducted along with descriptive questionnaire to understand the emotional response of users to these streets. A comparison of the designer and users results helped in the creation of a scheme for design. The proposed method suggests the usage of perceptual tools such as the light distribution and contrast ratios and proposes the analysis of the memory in terms of scales. The method is applied in the creation of two experiential models that abstract the essence of the light memories and puts them into question for subjects to evaluate. The emotional response of users is recorded to evaluate the method application.
Based on the tests it was found that the existing of a common memory is possible. The evaluation of the specific street memory through the experiential model results show that a high percentage among the users sharing the same daylight culture recognized the streets. Although most users had the same emotional responses to the models, but the agreement on the emotional percentage amongst them was lower than the recognition results. This indicates that the memory could be integrated into the design process but wouldn’t necessarily have the same emotional impact on users. Having a strict design methodology is difficult to implement yet could be an eye opener for ways to use the light memories.
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